The 3M campaign “A World Without/With Clarity” goes beyond the category of clear aligners and tells a larger story that starts with the power of 3M and ultimately speaks to choice and control — for the practitioner and the patient. How? By leveraging a sweeping, life-changing metaphor that touches on advanced technology and a broad suite of services that features the latest digital capabilities. The messaging throughout hits on the importance of clarity and alignment. On this page, you can see just a few examples of print and digital assets in support of this campaign, as well as a video spot.