This gallery features a brand refresh for Enable, a B2B rebate management SaaS platform. You’ll see that every brand element has a purpose, and shapes the narrative that is grounded by the company DNA; the vision, mission and core values.
The biggest items that were addressed in this brand refresh are:
• Applying logo usage guidelines for different mediums
• Addressing the color palette and color usage
• Introducing a branded shape system, consisting of the “amplify” rings shown throughout.
• Defining typography guidelines for better heirarchy in messaging
• Creating a customized illustration style unique to Enable
• Creating a full icon library
• Templated presentation decks and branded self-serve sales collateral
• Event & trade show pieces
• Creating a centralized internal Brand Portal, where employees can access branded templates, tools and guides